Barcelona have unveiled a special jersey for their El Clasico clash against Real Madrid on October 25, 2026, featuring the GOLF WANG logo of American artist Tyler, The Creator, in place of the club’s usual Spotify logo on the front of the shirt. The launch is part of a collaboration between Barcelona, Spotify and the artist’s fashion brand.
However, this is not the first time Barcelona have made such a change for a match against Real Madrid. Through their partnership with Spotify, the club have regularly worn jerseys featuring special logos associated with different artists during El Clasico fixtures, bringing together music, fashion and football.
Tyler, The Creator becomes the ninth artist to collaborate with Barcelona on the special El Clasico jersey campaign, a tradition that began in 2022 with Drake. Other artists involved in previous campaigns include Rosalía, The Rolling Stones, Karol G, Coldplay, Travis Scott, Ed Sheeran and Olivia Rodrigo.
Barcelona have announced that the jerseys will be available in special editions, including a limited release of 1,899 copies. Beyond the jersey, the collaboration will also feature a collection of GOLF WANG-branded clothing and merchandise, including jackets, T-shirts, hoodies, socks and scarves.
The jersey will first be worn by Barcelona’s women’s team in their match against Granada on October 24, before the men’s team wear it the following day in the El Clasico showdown against Real Madrid at Spotify Camp Nou. For the first time in this type of collaboration, Tyler, The Creator has also been directly involved in designing the campaign’s photography and video content.
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