Yanga SC President Engineer Hersi Said yesterday unveiled the signing of defensive midfielder Fred Ngoma, with the event breaking records after attracting millions of viewers across various platforms.
Ngoma, a Congolese national, has joined Yanga from Morocco's Olympique Club de Safi (OC Safi) to strengthen the defensive midfield position, an area the club has been looking to improve since the departure of Khalid Aucho.
The midfielder's unveiling has made history in East African football after attracting a huge audience through television and digital platforms. Azam Sports 1 reached 12 million viewers, while Instagram Live attracted 71,550 viewers and YouTube Live recorded 69,000 viewers.
The viewership figures have made Ngoma's unveiling one of the biggest player presentation events ever witnessed in East African football, highlighting the growing influence of football in the region on digital platforms.
