Simba SC is set to be sponsored by Betway for the upcoming season, with inside sources confirming the arrival of the new sponsor.
Simba previously had a contract with M-Bet, which was initially set to run until 2027. However, it is reported that after lengthy negotiations, the deal has been terminated.
The club is finalizing internal processes before making an official announcement to unveil the new sponsor and what Simba stands to gain from the partnership.
The contract between Simba and M-Bet was signed in August 2022, lasting five years and valued at Tsh 26.1 billion. Over the three years of the deal, Simba has reportedly earned around Tsh 15 billion.
The decision to switch sponsors is said to be part of Simba’s broader efforts to increase the club’s revenue streams and enhance the brand’s value both within and outside Tanzania.
